About

We think of embedded design not as a single practice, but as several interlocking ones. PCBs are inseparable from enclosures, firmware is inseparable from hardware requirements, and improving human relationships is the ultimate goal of any project. Aesthetic movements come and go, but we have found these principles to be timeless.

As partners, we strive for honesty and clarity. Our first job is to understand the client’s vision and needs, not to present our own. We value timeliness, direct communication and prototypes over presentations, as well as the occasional face-to-face meeting over a drink or a meal.

Over the years, we have been fortunate to collaborate with some excellent clients on some wonderful projects, but we believe it is still too early to weigh in on the success of the work. A product exists in time and its usefulness is directly related to how well it continues to perform.

We are proud of our American home and heritage, but do not consider ourselves exponents of American design. National style has no place in embedded electronics, where a product must first and foremost be suited to the end users needs.